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Loreal Swot

3.) Abstract
The purpose of this cases study was to analyse the main problem of L’Oreal which is moral issue, aiming to recommend suitable ways to mitigate the effect of the moral issue. A SWOT analysis was conducted to find the strengths, weakness, opportunities and threats of the performance of L’Oreal. Results indicated that L’Oreal has a strong brand with a strong capability of research and development, having a diversified geographic presence. Yet, the company performances badly in Western Europe which is also a cause of slow revenue growth. Moreover, its moral issue on animal testing is also a problem affecting the company’s profitability. It is recommended the company should differentiation its products compared not only with the competitors such as P&G and Estee Lauder but also the company’s own brands.

4.) Introduction
This report is aiming to give the best solution to L’Oreal of its biggest threat with a SWOT analysis. The reason of choosing L’Oreal is......


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Approximate Word Count: 2152
Approximate Pages: 9 (250 words per double-spaced page)

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