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George Orwell, a famous British writer, was once quoted to have said "Advertising is the rattling of a stick inside a swill bucket." Advertisers of today have to try harder and harder to get the consumers attention. They have to "rattle the sticks" to come up with new ideas that will intrigue consumers. Advertising plays a major role in today's society and causes one to think of the effects it plays on our minds. From shoes, to alcohol to underwear, advertisement has invaded our subways, highways, schools and world.
The main objective of publicity and advertisement is to sell goods and services. It is meant to inform and influence the consumer into buying the good or service. Often the product in the advertisement is compared to another, according to them, worse product. Consumers attention must be grasped in order to make them think of buying the product. Advertisement, made by companies, is meant for consumers, who, in turn, buy the product, therefore completing the circle.......
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