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Marketing

Fast Food Products Ltd

Tutor: Sam Forrest



Author: Daniel Walsh


Table of Content

1 INTRODUCTION 5
2 PROCEDURE 6
3 FINDINGS 7
3.1 Task 1 7
3.1.1 Marketing Concept 7
3.1.1.1 The Marketing Concept 7
3.1.2 The Marketing Process 8
3.1.2.1 Situation Analysis 8
3.1.2.2 Marketing Strategy 9
3.1.2.3 Marketing Mix Decision 9
3.1.2.4 Implementation and Control 9
3.1.3 Benefit to Fast Food Products Ltd 9
3.2 Task 2 10
3.2.1 The 4 P’s 10
3.2.1.1 Product 11
3.2.1.2 Price 11
3.2.1.3 Place 11
3.2.1.4 Promotion 11
3.2.1.5 Limitations of the Marketing Mix 11
3.2.1.6 Service Mix 12
3.2.1.6.1 People 12
3.2.1.6.2 Process 12
3.2.1.6.3 Physical Evidence 12
3.3 Task 3 13
3.3.1.1 Product 13
3.3.1.1.1 Brand name 13
3.3.1.1.2 Quality 13
3.3.1.1.3 Packaging 14
3.3.1.2 Price 14
3.3.1.2.1 Pricing strategy 15
3.3.1.2.2 RRP 15
3.3.1.2.3 Discounts 15
3.3.1.2.4 Price discrimination 15
3.3.1.3 Place 15
3.3.1.3.1 Warehousing 15
3.3.1.3.2 Order......

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Approximate Word Count: 13309
Approximate Pages: 54 (250 words per double-spaced page)

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