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Organizational Change: Coca-Cola

As we enter the 21st Century, change and how to lead it successfully has become the foremost topic on the minds of organizational leaders. And for good reasons: Change is happening everywhere; its speed and complexity are increasing; and the future success of organizations depends on how successful leaders are at leading that change. In today’s marketplace, change is a requirement for continued success, and competent change leadership is a most coveted executive skill.

Organizations’ track records at change are not very good. The vast majority of today’s change efforts are failing to produce their intended business results. These struggling efforts are producing huge cost to budgets, time, people, customers, and faith in leadership. Organizations are spending tens of millions of dollars on change efforts such as reengineering and information technology installations, yet not obtaining their intended return on investment. Furthermore, the very methods used in these failed......


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Approximate Word Count: 529
Approximate Pages: 3 (250 words per double-spaced page)

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