Just Doing It
Blue Ribbon Sports opened its doors for business in the wintry months of 1964. That is, its car doors. Operating primarily to distribute Japanese running shoes, the small venture attempted to turn a profit by selling running shoes to University of Oregon track athletes. To minimize costs, Phil Knight and Bill Bowerman sold their wares directly out of the trunks of their cars, attending track and field competitions in order to reach their target consumers. As more and more collegiate runners began adopting the shoes, Bowerman began creating his own waffle-soled shoe. Growing profits allowed Blue Ribbon Sports to simultaneously open their own location near the University of Oregon and launch their first line of footwear, naming it for the Greek goddess of victory, Nike. Sporting the famous Swoosh, the shoes sold exceptionally well. In 1978 Blue Ribbon Sports officially changed their name to Nike, and by 1980 the company had a 50% market share of all athletic shoes sold in the United......
View the rest of this paper...
Approximate Word Count: 3145
Approximate Pages: 13 (250 words per double-spaced page)
Why should you join Frat Files?
- - It's safe, secure, and private.
- - Instant access to over 100,000 papers. New papers are added hourly.
- - Fast and reliable customer support.
Similar Essays
-
Just Doing It
Just Doing It. Blue Ribbon Sports opened its doors for business in the wintry
months of 1964. That is, its car doors. Operating primarily ... -
From Fame To Misfortune
... Instead of just doing a regular music video, Jackson set up the video as
song length movies and well put together narratives. Michael ... -
Lisbon Paper
... All of this made it worse for him because he knew that the community didn’t really
care they were just doing this so that they did something about it. ... -
Nursing Ethnographic Essay
... The nurse is just doing his or her job.As a nurse, you are held in confidence by
your patients with whom in turn they tend to develop close relationships with. ... -
Mrs
... own death. It seems that he was just doing his job of taking care of Miss
Emily, but Tobe was really covering a mureder. Not only ...
Frat Files
Members
Information
