Riordan Manufacturing Embraces Diversity
Public Relations Campaign - Riordan Manufacturing Embraces Diversity
Table of Contents
Public Relations Campaign 1
Executive Summary 3
Introduction 4
Current Situation Research 4
Public Relations Issues 4
Target Audience 6
Ethical Implications 8
Market Research 8
Campaign Strategy 10
Campaign Objectives 10
Riordan's Publics 10
Marketing Function 11
Campaign Tactical Plan 12
Media Toolkit 12
Public Relations Tools 14
Open House 14
Community Event 15
Sponsorship 15
Corporate Newsletter 16
Intranet/Internet 16
Business Implications 17
Additional Factors 19
Ethical Considerations 19
Technology Considerations 20
Globalization Considerations 21
Crisis Management Plan 21
Campaign Evaluation Measures 24
Budget 25
Conclusion 26......
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Approximate Word Count: 5660
Approximate Pages: 23 (250 words per double-spaced page)
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