Motor Vehicle
I. Industry overview
Automobile industry is one of the largest sectors of the global economy with total annual sales revenue about US$1,000 billion, equivalent with GDP in 2006 of India or Brazil. The environment of the industry is strong global competition with principal players are General Motors, Toyota, DaimlerChrysler, Ford, Honda, Volkswagen, Nissan, Renault, Fiat, which counted for more than 90 percent of global revenue and production.
The global market of automobile is mostly drop in six segments:
- Three mature markets: North America, Japan, and Western Europe
In those markets, The United Stated is the world’s largest producer and consumer of motor vehicle with the production reached about 12 million units in 2006. The biggest producers are known as the big three which are GM, Ford, and DaimlerChrysler. However, the big three are losing market share to Japanese makers such as Toyota, Honda, and Nissan. In 1995, the big three held about 73 percent of market......
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