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Kentucky Fried Chicken and the Global Fast-Food Industry:
KFC : world’s largest chicken restaurant chain and third largest fast-food chain in 2004
One of the first fast-food chains to go international, one of the world’s most recognizable brands.
KFC’s early international strategy: grow its company and franchise restaurant base throughout the world  refocused in 2004 on several high growth markets (China, Canada, UK, Australia, South Africa, and more)  company-owned restaurants (greater control over product quality, service and restaurant cleanliness). In other international markets grow primarily through franchises, operated by local business people who understood local market.

Company’s History of KFC:
 Harland Sanders (1952) created “Colonel Sanders Recipe Kentucky Fried Chicken�  by 1960 more than 200 take-home retail outlets and restaurants (franchises) across the U.S.
 He sold his business to Jack Massey and John Young Brown  these 2......

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Approximate Word Count: 1195
Approximate Pages: 5 (250 words per double-spaced page)

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