Cultural Communication
Cultural Communication
January 25, 2008
To: Terrence Jensen
From: Taylor James
Subject: Fall 2008 Marketing Campaign Trip
As you requested, I have done research on Italian business etiquette in preparation for our marketing campaign trip in April. The quality of our presentations, business and personal; the gifts and entertaining styles we choose; and our negotiating styles should be carefully constructed and considered for the meetings taking place on this trip.
Presenting Our Materials And Ourselves
The Italians practice “Bella Figura” which translates to beautiful figure (Executive Planet, n.d.), and is a higher level of formality in business than we use here in the United States. Punctuality and eye contact are both important, especially since we are international clients. (Communicaid, n.d.) It is advised that we bring a translator, present our business cards with our information, including our full titles and any degrees we have, translated into......
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Approximate Word Count: 600
Approximate Pages: 3 (250 words per double-spaced page)
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