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In 1768 A Company Was Born. John Molson started a small company in rural Quebec, that would start a beverage revolution as we know it. Since its inception it has grown into the fifth largest brewer in the world and employs some 3100 Canadians in its six respective breweries. Molson is one of Canada’s oldest brand names and North Americas oldest beer brand. . Award winning brands include Molson Canadian their flagship beer, Molson Export, Molson Dry, Coors Light, Rickards Red and Marca Bavaria under its brand umbrella. They also posses working relationships with premium brands such as Heineken, Corona, Miller Genuine Draft, Fosters Lager, and Creemore Springs. Molson strives daily to maintain its identity, and build an emotional bond with its consumers utilizing marketing campaigns such as “The Rant”

Promotion
In 1994 Molson launched their most successful campaign to date. They played on a strong sense of Canadian identity and decided to build on the fact that up until......

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Approximate Word Count: 1683
Approximate Pages: 7 (250 words per double-spaced page)

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