Best Buy
5) Customer centricity refers to the orientation of a company to the needs and behaviours of its customers, rather than internal drivers. There are three steps for customer centricity, customer segementation, store strategy, and store operating model. Costumer segentation consist of profitability, demographics and behaviors, and create value propositions to enhance costumer satisfaction. Store strategy answers the following questions, who lives nears local stores, who shops at the store, and what are the local competitors. Lastly, store-operating model define the deliver to chosen store strategy, create and build mentality against the new strategy.
Brad Anderson should go through the wall for costumer centricity because it’s the only strategy that differentiates other strategies from competitors. Andersons mentality was to defy what conventional status quo by having non-commissioned associates sell high-end electronics, to selling computers in a retail which said had very......
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