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10 Principles of Change Management
By John Jones, DeAnne Aguirre, and Matthew Calderone

4/15/04
Tools and techniques to help companies transform quickly.
Way back when (pick your date), senior executives in large companies had a simple goal for themselves and their organizations: stability. Shareholders wanted little more than predictable earnings growth. Because so many markets were either closed or undeveloped, leaders could deliver on those expectations through annual exercises that offered only modest modifications to the strategic plan. Prices stayed in check; people stayed in their jobs; life was good.
Market transparency, labor mobility, global capital flows, and instantaneous communications have blown that comfortable scenario to smithereens. In most industries — and in almost all companies, from giants on down — heightened global competition has concentrated management’s collective mind on something that, in the past, it happily avoided: change. Successful......

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Approximate Word Count: 2518
Approximate Pages: 11 (250 words per double-spaced page)

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