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Organization & Service Overview
The founders of Williams Coffee Pub Inc. wanted to create a concept where customers would be served immediately and at the same time be able to offer delicious, high quality products in a relaxed and affordable atmosphere. It is this combination that makes Williams Coffee Pub a unique experience in the industry today. In May 2003, two shareholders joined the company to assist in bringing Williams to the next level. With 20 years of food service experience, Dean Braund brought with him a disciplined approach to all areas of the business. After a year as the key stakeholder, multi-unit franchisee and director, Dean stepped up as CEO of Williams Coffee Pub with controlling interest in January 2006. Since the first Williams Coffee Pub opened in Stratford, Ontario in 1993, they have grown and expanded to more than 40 locations.
This relaxing coffee establishment idea needed a name. The terms café and bistro seemed overused and pub implied both......

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Approximate Word Count: 470
Approximate Pages: 2 (250 words per double-spaced page)

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