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The culture of JetBlue and Southwest are much alike in principal, but they have significant differences as a result of dissimilar implementations. Both companies place a high priority on values and relationships, but contrasting leadership and policies resulted in two distinct cultures.

Southwest’s culture without a doubt placed the highest priority on employees. It was their belief that happy employees would result in happy customers which would result in happy investors. Southwest would sometime even make sacrifices in efficiency to better serve their employees. For example, Southwest would not keep permanent employees teams in order to provide more flexibility in scheduling. Continually working with different people decreases efficiency, but the culture at Southwest dictated that employee satisfaction would come before process improvements.

In contrast, JetBlue appeared to place its highest priority on customer satisfaction and efficiency. Being the best funded......

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Approximate Word Count: 630
Approximate Pages: 3 (250 words per double-spaced page)

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