External Audit - Efe Matrix For Wal-Mart
ANALYSIS
OPPORTUNITIES
O1. increasing internet shopping weight: 0.15； Wal-Mart：4
1. An opportunity facing the industry is that internet shopping is growing. To take advantage of internet shopping, the industry is focused around the customer. The customer receives friendly site designs, efficient order fulfillment, fast delivery and professional customer response. They process returns, refunds, and rebates quickly. It's weighted 0.15.
2. Wal-Mart's website has been a huge success with it contributing additional revenue to the bottom line; we rated this as a 4.
By Tiger
O2. Customers want ease of shopping weight: 0.10 ; Wal-Mart：4
1. An opportunity facing the industry is that customers want ease of shopping. To provide the ease of shopping the industry is guaranteeing that the customers will find what they want when they want it. This is supported by convenient presentation and the right level......
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External Audit - Efe Matrix For Wal-Mart
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