Project Reframing Example: Executive Education Market Assessment For Ilu
Project Background
The Industry Links Unit (ILU) was formed in 1997 as part of the Institute for Manufacturing (IfM), Cambridge University Engineering Department. Its primary objective was to carry out the commercial transactions of the IfM through the provision of industrial services and organising information events. It has built up a business in the provision of industrial services for large and small companies, and has a thriving events programme. Currently, as part of its next phase of development, it is in the process of developing a strategy for exploiting the provision of executive education services to industry. ILU has proposed several rationales for it to enter the executive education market. Firstly, it serves to disseminate the latest cutting-edge knowledge from the university into the industry. Secondly, it provides an opportunity for the institute to examine the application of its research and knowledge in real-life work environments. Thirdly is the financial......
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