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China

With a total population of 1.3 billion people, of which approximately 250 million are urbanized consumers, China boasts a market enjoying a growing discretionary income as well as a taste for international goods and services. China is changing rapidly and so are its tastes. As a consumer society emerges, so new products are appearing with increasing regularity. But, tastes have changed. The arrival of the fast-food chains, western-style supermarkets, and greater awareness concerning the health benefits of dairy products and the emergence of a generation both willing and able to try new products and the market for dairy products has made great strides in China. The growing purchasing power in China's market, resulting from the country's zooming economic development, promises an amazing host of business opportunities for the ice cream market in small and medium-sized cities. Given China's huge market potential, a growing number of foreign firms are trying to make inroads in the......


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Approximate Word Count: 828
Approximate Pages: 4 (250 words per double-spaced page)

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