Business Plan Ptst Uk
Table of contents
Executive summary 1
Industry analysis 2
Description of the public transport industry 2
Business concept 5
Opportunity identified 5
The concept of the company 6
Unique features of the services 6
Strategy 7
Mission Statement 7
Objectives 8
Competitive strategy 8
Marketing plan 9
Market research evidence 9
Competition 12
Segmenting, Targeting, Positioning 13
Segmenting 13
Targeting 14
Positioning 14
Marketing plan 14
Financial Plan 15
Sales forecast assumptions 18
Operations plan 21
Human Resource management plan 22
REFERENCES 24
Executive summary
Personal Special Transport Services (PSTS) is a private hire vehicle (PHV) company located in North-East London that offers an alternative transportion for customers with special needs.
The company will offer door-to-door transportation with specially accustomed MPV vehicles to suit different disability customer requirements. Our main customer groups will include people with limited......
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Approximate Word Count: 4001
Approximate Pages: 17 (250 words per double-spaced page)
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Business Plan Ptst Uk
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