Sony Minidisc: Failed Innovation?
Sony MiniDisc: Failed Innovation?
A case study of the conception, production and distribution of the MiniDisc
David Reid
Technological change and advancement is driven by invention and innovation, and it is important to discern between these two very different terms. ‘The former refers to new concepts or products that derive from individual’s ideas or from scientific research. The latter, on the other hand, represents the commercialization of the invention itself’ (Scocco, 2006). There are countless numbers of occasions where good inventions fail to penetrate the marketplace. The Sinclair C5 (Marks, 1990), British Rail’s APT (Potter, 1989) and Sony’s very own nightmare, Betamax (Cusumano et al. 1992), are all examples of inventions that for one reason or another, failed to make the step up to innovation. ‘A fundamental requirement of a focus on technological change is the ability to identify product development opportunities and to translate these into......
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Approximate Word Count: 3512
Approximate Pages: 15 (250 words per double-spaced page)
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