Commercial Persuasion
Companies use many methods of attracting new potential customers. Manipulative, pushy, and creative are only some of the ways businesses try and persuade people. Companies spend millions of dollars trying to get your hard earned dollars. Some of the main approaches they use are described as testimonial, name-calling, and plain folks techniques. Persuasion techniques or propaganda as it is simply put is the method companies use to attract mainstream citizens into buying a product or taking a particular side of an issue. These efforts, although unwelcome at times, are usual ways a product or issue can be successfully advertised. We must learn as consumers to spot what the propaganda techniques are, and become aware of what the truth is
The cable/internet company Comcast is a great example. In one commercial, Comcast uses many approaches in selling their lightning fast internet service. Recently, Comcast used husband and wife turtles as a decoy to insult competitors and to prove......
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