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Jet Blue Business Analysis
Introduction
JetBlue Airways Corporation has established itself as a low-fare passenger airline with a differentiated product and a high-quality customer service. They focus on serving underserved markets and large metropolitan areas that have high average fares. They offer both short-haul and long-haul routes that are point-to-point rather than the 'hub and spoke" route system that has been adopted by most major U.S. airlines.

JetBlue was incorporated in Delaware in August 1998 and started operations in February 2000. On April 11, 2002 they announced their initial public offering of its common stock. Their base of operations is at New York John F. Kennedy International Airport (JFK). On February 14, 2003, JetBlue began their West Coast base of operations at Long Beach Municipal Airport, which serves the Los Angeles area. JetBlue currently operates 180 flights per day.

Profile and Mission
JetBlue's goal is to be the leading low-fare passenger......

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Approximate Word Count: 4630
Approximate Pages: 19 (250 words per double-spaced page)

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