Marketing
This might be the first book about Samsung Electronics written and published in English. - A little more than a decade ago, Samsung launched its New Management Initiative, with the ultimate goal of becoming the world’s leading corporation. Since then, the Korean company has worked hard to refine its focus and alter its business strategies. And today, Samsung finally takes its place among the top-tier global corporations, ranking among the very best in sales and earnings, in superior management and in innovative technological design. - How Samsung Got Here? Since Samsung’s beginning in 1938 and Samsung Electronics’ foundation in 1969, in particular, the Korean corporation has developed and gone onto the global stage aggressively in every aspect. As a result, the new management era of Samsung in the middle of the 1990s opened digital frontiers all over the world and built on pioneering in the digital age, from digital media, to telecommunications network, to digital appliance,......
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