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There has been a war going on for a hundred years against pepsi and coke. A battle to be the number one soft drink company all across the globe. It is labeled as “The Cola Wars� and has been in effect since the early 1900's. The beverage industry in the U.S. is all controlled by top two competitors, Coca-Cola being #1 and Pepsi #2. United States Beverage industry statistics shows the American consumer drinking soft drinks more than anything else in the market including water, and the numbers in gallons increase every year. From the looks of the statistics chart, soda is Americas number one addiction falling in front off coffee and alcoholic beverages. The evolution of the soft drink has come a long ways from being developed in a lab to being manufactured in a factory.
The production and distribution process consists of four parts concentrate producers,bottlers, retail channels, and suppliers. The concentrate producer......

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Approximate Word Count: 1675
Approximate Pages: 7 (250 words per double-spaced page)

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