Marketing Plan Of Tesla Motors
Marketing Plan of Tesla Motors (TM),
International Business,
I. Executive Summary
II. Marketing Challenge
III. Situation Analysis
Company analysis
• About TM
• Goals
• Focus
• Strengths
• Weaknesses
• Market Share
Customer Analysis
• Number
• Type
• Decision Process
• Concentration of Customer base for particular product
Competitor Analysis
• Market position
• Strengths
• Weaknesses
• Market Shares
• Subsidiaries, joint ventures, and distributors, etc.
Collaborators
Climate
Macro-environmental PEST analysis:
• Political and legal environment
• Economic environment
• Social and cultural environment
• Technological environment
IV. Market Segmentation
Segment 1
• Description
• Percent of sales
• What they want
• How they use product
• Support requirements
• How to reach them
• Price sensitivity
Segment 2
• USP
V. Selected Marketing Strategy Marketing Mix
4P
Product
• Brand name......
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Approximate Word Count: 406
Approximate Pages: 2 (250 words per double-spaced page)
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