FratFiles

• Save Paper

University of Strathclyde

Department of Marketing

International Channel Management

Individual Assignment




CRM and International Channel Management

Martha A. Katiforis
07/04/2003

Introduction

The objective of this study is first to examine the CRM (Customer Relationship Management) concept as apparent in academic and business literature and second to investigate areas where CRM concept relates to International Channel Management (ICM) practice.
The study is developed in two parts: Part A overviews CRM theory and practice interface while in Part B we attempt an analysis and evaluation of ICM in correlation to CRM applications. Analysis is illustrated with positive and negative examples to this end. Finally we attempt a brief overview o of CRM strategy potential of SME’s.
Due to the limited length of the study the analysis adopts a forward outlook only examining manufacturer, distributor & customer relations. However in practice CRM......

View the rest of this paper...

Approximate Word Count: 2292
Approximate Pages: 10 (250 words per double-spaced page)

Similar Essays

1. Crm And International Channel Management
   

   CRM and International Channel Management University of Strathclyde Department of Marketing International Channel Management Individual Assignment CRM and International Channel

2. Retail Marketing
   

   retail marketing Final Report on "CRM for Banks" (Customer Relationship Management, Term V, PGP 2003-05) Submitted to: Prof. J.K. Das Submitted by: Indian Institute of Management

3. Crm
   

   more and more companies are rapidly implementing integrated Customer Relationship Management (CRM) systems to make their business processes more customer - focused. CRM is

4. Crm
   

   its name to Firstwa Technologies, Inc. In 1998, Sales Technologies merged with Walsh International and now is consolidated into SYNAVANT Inc. to provide pharmaceutical and

5. Customer Relationship Management
   

   that specialises in relationship marketing helps clients build relationships with their channel partners and employees, as well as customers (Duncan 2002). Whereas customer