Telepizza
TP has grown from a single store in 1988 to the largest pizza chain in Spain. At the end of 1997 they had 399 stores and an estimated market share of 62% in Spain. But what made it so successful? There are several reasons for that in the TP concept:
• Management philosophy: TP only hires the best people and puts a lot of effort on development. This leads to an outstanding commitment and high flexibility. People who prove to be capable climb up or become even franchisees (Franchisees are therefore capable and skilled as well)
• Human resources: TP has a modern three step approach with recruiting, training and evaluating. They try to match the managers’ mentality to the TP strategy.
• Workforce Challenges: Unlike the competitors TP did not try to make pizza delivery as easy as possible. In order to cope with a high employee replacement, TP instead sought to upgrade both its entry-level employees and the responsibilities they handled. Together with performance measurement......
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Approximate Word Count: 1310
Approximate Pages: 6 (250 words per double-spaced page)
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