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Marketing Communications
Marketing Communications is the way that marketers communicate information about their product or service to their target audience. Marketing Communications, also called the Marketing Mix is usually described as the 4 P’s (Product, Price, Place and Promotion). David Pickton (2004) describes Marketing Communications as “all the promotional elements of the marketing mix which involve the communications between the organisation and its target audiences on all matters that affect marketing performance.”

Marketing communications is a management process through which an organisation enters into a dialog with its various audiences. To accomplish this, the organisation develops, presents and evaluates a series of messages to identified stakeholder groups. The objective of this process is to position the organisation or its service in the mind of the target audience. This seeks to encourage the target audience to perceive and experience that organisation......

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Approximate Word Count: 2150
Approximate Pages: 9 (250 words per double-spaced page)

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