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Southwest Airlines Case Study

This Case Study Analysis will attempt to take an objective look at the key issues and underlying implications of Southwest Airlines with respect to its impact on the airline industry. It will offer meaningful recommendations and plans for implementation.

This will be done by looking at Southwest’s pricing strategies, costs, and competition and putting it in context with the industry as a whole.

History, Development, and Growth

Southwest, founded by Rollin King and Herb Kelleher, began as a small Texan airline almost 35 years ago and has grown to become one of the largest airlines in America. It was created on the following premise: “If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline!” (www.southwest.com)
Today Southwest Airlines flies more than 70 million passengers a year to 60 great cities all across the country, and......


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Approximate Word Count: 1389
Approximate Pages: 6 (250 words per double-spaced page)

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