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Global Communications Benchmarking

Global Communications Benchmarking -Team A Research
The traditional telecommunications industry has fallen on some hard times. The industry has lost market share and financial value. Global Communications has not been spared in this downturn. It has lost market share to the cable television industry and other telecommunications companies, and it now faces low revenues and high labor expenses. To combat these, Global must make some hard decisions about its future. Some of the options include offering new products and services, outsourcing to reduce labor cost, re-negotiating and forming a partnership with the union, and employee incentives to remain with the company.
After evaluating Global’s main issues, it has become apparent that it must transform itself to survive in the marketplace. Telecommunications giant AT&T faced similar issues in the late 1990’s. An article written by James Arndorfer in Advertising Age (Arndorfer, 1999) gave the path that AT&T took to blunt......


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Approximate Word Count: 673
Approximate Pages: 3 (250 words per double-spaced page)

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