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Ben And Jerry's

Problem Statement
Ben and Jerry’s started their ice cream business in 1978 as a single parlor in Vermont but by 2000 had emerged as a socially conscious, super-premium ice-cream industry leader. Despite strong financial performance in the past, by 2000 the company’s market performance is struggling but their business model is attracting lucrative takeover offers. The Board of Directors is faced with the tough decision of developing a path forward that balances their responsibilities to the shareholders and is in keeping with the culture (mission, beliefs and values) of the organization. With takeover offers that significantly exceed the current stock price; the time has come to evaluate the merit of the individual offers and the value of continuing to operate as an independent company.

Problem Analysis
I)
Dreyer’s Grand is offering $31 per share, the lowest offer Ben and Jerry’s has received so far but the opportunity to continue to operate as a quasi-autonomous......


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Approximate Word Count: 988
Approximate Pages: 4 (250 words per double-spaced page)

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