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PART ONE STRATEGIC ANALYSIS
Managers face difficulties in trying to understand the environment. First is the environment that encapsulates many different influences; the difficulty is making sense of this diversity in a way which can contribute to strategic decision making. The second difficulty is that of uncertainty, managers typically claim that the pace of technological change and the speed of global communications mean more and faster change now than ever before.
1.Analysing the environment
1.1 Auditing Environmental Influence------PEST Analysis
As a starting point, it is useful to consider what environmental influences have been particularly important in the past, and the extent to which there are changes occurring which may make any of these more or less significant in the future for the organization and its competitors.
PEST Analysis involves identifying the political, economic, social and technological influences on an organization. It is increasingly useful to......

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Approximate Word Count: 1651
Approximate Pages: 7 (250 words per double-spaced page)

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