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Chapter 1 Executive Summary
• Scope
• Methodology
• Market Size and Growth
o Total Market for Energy Drinks Reaches $5.4 Billion
o Figure 1-1 Total U.S. Retail Market Value for Energy Drinks, 2002-2006 (in billion $)
o IRI-tracked Sales Grow 45% in 2006
o Figure 1-2 IRI-tracked Sales for Energy Drinks, 2002-2006 (in million $)
o Energy Drinks and the Non-Alcoholic Beverage Market
o Figure 1-3 Market Share of Energy Drinks vs. All Other Non-Alcoholic Beverages by IRI-tracked Sales, 2006 (%)
o Red Bull Remains #1 Energy Drink Marketer
o Table 1-1 Top U.S. Energy Drink Marketers by IRI-tracked Sales, 2002-2006 (in million $)
o New Brands Nip at Red Bull’s Lead
o Table 1-2 Top U.S. Energy Drink Brands by IRI-tracked Sales, 2002-2006 (in million $)

• Energy Drinks Market Forecast
o Factors to Growth
o Total Retail Value to Reach $9.3 Billion by 2011
o Figure 1-4 Projected Total U.S. Retail Market Value for Energy Drinks, 2006-2011 (in billion......

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Approximate Word Count: 1829
Approximate Pages: 8 (250 words per double-spaced page)

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