Dell Inc.
Part I: Introduction/Background Summary
In 1984, Michael Dell invested $1,000 in start-up capital to register his business as Dell Computer Corporation, which was known as PC's Limited. The company becomes the first in the industry to sell directly to end-users by passing the dominant system of using computers resellers to sell mass-produced computers. Dell Computer also pioneers the industry first thirty-day money back guarantee. It became the cornerstone of Dell's commitment to expand its service offerings, superior customer satisfaction, and the industries first on site service program. It also established its first international subsidiary in the United Kingdom, and raised $30 million in its initial public offering.
Part II: Problem Identification
The problem with Dell Inc. was the rapid growth within the company in their beginning stages.
Part III: Researching Internal and External Factors
Dell's strengths were oriented around listening to the customers,......
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Approximate Word Count: 1028
Approximate Pages: 5 (250 words per double-spaced page)
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