Marketing Definition Paper
The American Marketing Association (2008) defines marketing as an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Perreault & McCarthy, Jr. (2004) expand upon this definition calling it “micro-marketing” and defining it as the performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs and directing a flow of need-satisfying goods and services from producer to customer or client. To simplify these definitions further marketing could be defined as the process used to get customers to purchase products or services. However marketing is defined it is one most important aspects of building and maintaining a successful organization.
Effective marketing can help guide businesses in making strategic decisions by identifying growth opportunities and developing......
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Approximate Word Count: 768
Approximate Pages: 4 (250 words per double-spaced page)
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