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Business Report Fictional

INCONSISTENT SHOE QUALITY FROM NIKE INC.

INTRODUCTION

General Comments

Due to the continuous amount of complaints we have been receiving every week since the release of the new Jordan line shoes on November 1st, 2008, we can’t help but be concerned. Nike is currently the largest and most respected athletic wear company in the world, but we might lose our respectable reputation if we do not fix this problem. Over the past years, our revenues have been increasing on average of about 8% a year; but recently over the last 5 years, our revenue growth has slowed down and our competitor’s revenues have increased dramatically gaining more dividends in the market. With a slower projected growth, we can not afford to lose any more of our business to our competitors. Therefore, immediate action must be taken to solve this problem at hand to keep our reputation of being the best and at the top of the industry.

Mission Statement

We at Nike are here to serve our customers and......


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Approximate Word Count: 1953
Approximate Pages: 8 (250 words per double-spaced page)

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