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Rosewood Hotels & Resorts is a private hotel management company with a collection of twelve boutique hotels across North America, Caribbean, Latin America, Middle East, and Asia Pacific with plans for a thirty-three percent growth within the next three years. Each luxury hotel is known for its own one-of–a-kind brand, and the reflection of the local character and culture in its’ architectural details, interiors and culinary concepts. Rosewood’s current brand marketing strategy has been to place the Rosewood name secondary to the individual property brand which has resulted in a lack of market awareness of the Rosewood brand. Guests who have stayed at Rosewood properties were aware only of the property brand and not of the corporate brand.
Given this lack of brand awareness, Rosewood has not been able to capitalize on repeat and multi-property guest stays in the way that a corporate-branded hotel with clear brand recognition such as that of Ritz Carlton or Four Seasons.......

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Approximate Word Count: 1070
Approximate Pages: 5 (250 words per double-spaced page)

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