FratFiles

• Save Paper

1. Krispy Kreme’s strategy in 2004 included:
- Increasing the number of stores as well as increasing sales at old stores in order to obtain 20% annual revenue growth and 25% annual growth in earnings per share.
- Expanding internationally, adding stores in Europe, Australia, Canada, and Mexico.
- Improving on-premise sales by remodeling or closing down older stores and focus on the on-premise sales in new locations before selling packaged doughnuts in supermarkets.
- Improving appeal of on-premise coffee and beverage offerings in hopes of increasing beverage sales to 20% of store sales. Digital Java was acquired to help achieve this goal.

We noticed a couple things that indicated possible problems in the future for the company. Securities analysts that reviewed Krispy Kreme’s strategy agreed that the company’s increasing stock price would not last. They believed that the company would not reach its long term goals for growth. One reason analysts had a poor......

View the rest of this paper...

Approximate Word Count: 1131
Approximate Pages: 5 (250 words per double-spaced page)

Similar Essays

1. Krispy Kreme
   

   Krispy Kreme. Introduction I chose to do my financial analysis paper on Krispy Kreme
   Doughnuts. ... Analysis The liquidity of Krispy Kreme Doughnuts is excellent. ...

2. Krispy Kreme
   

   Krispy Kreme. Krispy Kreme Doughnuts began its existence on July 13, 1937
   in Winston – Salem, North Carolina. It all started with ...

3. Krispy Kreme
   

   Krispy Kreme. ... CURRENT MISSION, GOALS, & STRATEGY: Krispy Kreme will expand international
   with new stores projected for Canada and other countries shortly after. ...

4. Krispy Kreme
   

   Krispy Kreme. Krispy Kreme ... Doughnuts Inc. Krispy Kreme is a highly successful
   company, whose main product, not surprisingly, is doughnuts. ...

5. Krispy Kreme
   

   KRISPY KREME. Dianne ... With each new store opening there are lines waiting at
   the door all night to experience the Krispy Kreme quality. In ...