The Knitting Factory Barcelona
The Knitting Factory - Barcelona
Introduction
This report sets out to define the product set and the corporate values for a new The
Knitting Factory subsidiary in Barcelona according to those of the Knitting Factory New York.
Furthermore, the industry is analyzed to figure out whether there is any potential
competitive advantage.
Findings
The Knitting Factory New York
The Knitting Factory was opened in 1987 by Michael Dorf and Bob Appel. Michael Dorf founded the location on Houston Street between the Bowery and Broadway. At first, the venue was an old, dilapidated kind of „mess“ with yellow painted plaster chipping off the walls and a rotted wood toilet. Step by step Dorf developed this location to a well-known pub which was supposed to be an art gallery with a performance space and also a café which offers interesting forms of food such as fondue with fresh fruit. The Knitting Factory primarily became a Showcase with experimental music.
During the dot-com era Dorf......
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Approximate Word Count: 1781
Approximate Pages: 8 (250 words per double-spaced page)
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