Xm Satellite
SECTION 1: BUSINESS OVERVIEW
1.1 XM COMPANY’S OVERVIEW
XM satellite radio was founded in 1992 as a subsidiary of American Mobile Satellite. In1997, XM Satellite Radio obtains the license from Federal Communications Commissionwhich gives XM the first mover advantage to become the pioneer in Satellite radio industry.
1.2 ANALYSIS OF MARKETING ENVIRONMENT
1.2.1 External Analysis
1.2.1.1 Radio Revolution
Radio, as a source of information form and a leisure tool, experience a very long evolution
from 1920s when the first licensed commercial radio services began on AM. FM came out in 1946, with better quality of sounds and trendy programming. The newcomer, satellite radio, allows listeners to follow a single channel of music no matter where they are because the signal is sent from transmitters orbiting thousands of miles above the
Earth.
1.2.1.2 Market Environment
Satellite radio can be widely used in media and entertainment market, for example, into
auto......
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