Purina Petfood
The Pet Food Industry
The pet food industry has been around for many decades, and has moved through most of the stages of the international product life cycles already. The processes involved in producing pet food have become more and more standardized. There is no need for high-skilled labor or high-technology machinery in the process of manufacturing. As the international product life cycle suggests, the origins of the pet food industry are in advanced countries, mainly the United States of America. Contradictory to the international product life cycle, manufacturing of pet food has been slow to spread to other advanced countries and rather developed strongly in the USA. Manufacturing facilities do exist in European countries and elsewhere, but for a product that has reached maturity long ago the manufacturing network has not expanded as suggested by the international product life cycle. This is especially true with regard to the relocation of manufacturing to low-wage countries,......
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Purina Petfood
Purina Petfood. The Pet Food Industry The pet food industry has been around
for many decades, and has moved through most of the stages ...
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