Marketing Planning With 13 Easy Steps
How to create a marketing concept and a business model
Purpose of memo
The purpose of this memo is to outline a way how to create
• a marketing idea and to expand it into
• a marketing concept/plan and, furthermore, indicate the steps to turn it into
• a business model.
Process
For the sake of clarity, with decompose the process of creating a marketing concept into individual steps. Each of the steps has been reformulated as a question, 13 in total. These questions need not be addressed in their numerical sequence. You may wish to start with questions to which the answer is most obvious or intuitive to you. As you will see, all questions entail a series of additional questions which will need to be answered at one point or another.
Overview
In a simplified way, the 13 questions can be bundled into four groups of questions:
• What is the idea, the positioning, the competitive advantage in creating value for the customers and the company?
• What......
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Approximate Word Count: 811
Approximate Pages: 4 (250 words per double-spaced page)
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