British American Tobacco - Winning Through Better Quality
British American Tobacco is the world's most international tobacco group.
Through more than 100 years of operations, British American Tobacco have built a strong international reputation for high quality tobacco brands to meet consumers’ diverse preferences.
British American Tobacco have never believed that ‘one size fits all’. Their portfolio, of some 300 brands, is based on distinct ‘must-win’ consumer segments - international, premium, lights and adult smokers aged under 30.
Their four Global Drive Brands - Dunhill, Kent, Lucky Strike and Pall Mall - are well represented across the segments and since 2002 have together grown volumes by 62 per cent. While developing their Global Drive Brands is central to their strategy, B.A.T are also increasing the profile of Vogue in the super premium segment and Viceroy, a leading low price international brand.
Much of the growth of their leading brands is driven by innovation – from filters to flavours and packaging to......
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