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Global Communication

SCENARIO: GLOBAL COMMUNICATIONS
COMPANY OVERVIEW
On Wall Street, confidence in the telecommunications industry is waning. Stockholders are bemoaning diminishing returns and speculating about the industry’s ability to rebound. Understandably, telecommunications companies are under tremendous economic pressure and Global Communications is no exception. Three years ago, its stock traded at $28 per share; today, the stock is valued at $11, more than a 50 percent depreciation.
The problem is obvious: Too much competition. Local, long-distance and international markets are all competing for the same business. New calling features and suites of local and long-distance services helped, but the industry suffered a huge blow at the hands of the cable companies, who stepped in to provide complete solutions encompassing computers, televisions and plain old telephone service (POT). Selecting and entering international markets yielded mixed results.
To pump up the volume, the Global......


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Approximate Word Count: 2646
Approximate Pages: 11 (250 words per double-spaced page)

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