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Strategy

Strategy: Kudler Fine Foods
Changes in technology have created business opportunities for Kudler by using IT as a part of a strategic system. Kudler’s use of Retail Management System application has assisted in the maintenance of accounting and financial aspects of the business. Kudler is creating a system to integrate tracking customer’s purchase behavior over time to that will help the company create customer intimacy, thereby; ultimately faster response to customer needs. IT has also provided opportunities in the development of Kudler’s website, which provides information regarding the company, available products, store location, hours of operation and events. The website continuously provides a means of communicating new goods and services to customers. Another important business opportunity gained by Kudler with the use of IT is the competitive advantage gained by improved decision making, enhanced understanding of customer needs, monitoring of their competition and......


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Approximate Word Count: 807
Approximate Pages: 4 (250 words per double-spaced page)

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