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Knowledge Management Technologies

To: CEO, Boston Advertising
From: Group 6
Date: April 2, 2008
Re: Knowledge Management System Recommendations

Boston Advertising (BA) has grown significantly over the past few years. One of the competitive advantages of the firm is the ability to acquire, create, and share relevant information both externally (client-specific knowledge) and internally (project-team knowledge). Below are our recommendations for how BA can take advantage of new knowledge management technologies to help continue its growth. We have provided an overview of each resource, benefits for BA, possible challenges in implementation, and recommendations on how to promote employee adoption.

Recommendations

1. Enterprise Portal
 Description: A portal is one or more Web pages that are an aggregate of information. The portal may vary from static HTML and internal content to dynamic pages and applications, as well as external harvested information. A portal generally allows a user to......


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Approximate Word Count: 1552
Approximate Pages: 7 (250 words per double-spaced page)

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