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Strategic Management

1. Executive summary
This report is addressed to the Managing Director of Cameron Balloons and attempts to offer a long-term strategy for Cameron Balloons. In this report, we also attempt to define a new mission statement since Cameron Balloon doesn’t have a formal one at the moment. After that, we will try to analyse the external and internal environment of the company by doing a PEST and SWOT analysis in order to help us providing new strategies and solutions concerning the issues in the 5 departments of the company which are Production, Purchasing, Design, Marketing & Sales and Accounts. We consultant team found that some issues had existed in these departments although the firm operates generally well now. We will propose a long-term strategy for the company, which aims to enlarge its business size by increasing technique investment and seeking for corporation.

2. Introduction
Cameron Balloons is the leader of the world market’s hot air balloons. The company was funded......


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Approximate Word Count: 344
Approximate Pages: 2 (250 words per double-spaced page)

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