Impact Of Online Grocery Sales To The Retail Sector
1. Introduction
Grocery shopping has been regarded as stressful and as a chore (Aylott and Mitchell, 1998). This fact suggests that it would be reasonable to expect consumers to eagerly embrace the convenience brought by online grocery retailing. Surprisingly, however, the uptake of online grocery services has been slower than anticipated. In the UK, online consumer expenditure accounted for only 0.4% of the whole £95 billion UK grocery market (Peppers and Rogers, 2001). Even for Tesco, the most successful online grocery retailer, the internet division represents only less than 2% of its total group sales (Rigby, 2005).
So why is this the case? This report will seek to evaluate the impact of online sales within the grocery sector, using examples of both successful and unsuccessful supermarkets to support the conclusions made. It will analyse the different fulfilment models of online supermarkets, the adoption models they can use, the barriers they face, the impact on employees,......
View the rest of this paper...
Approximate Word Count: 2486
Approximate Pages: 10 (250 words per double-spaced page)
Why should you join Frat Files?
- - It's safe, secure, and private.
- - Instant access to over 100,000 papers. New papers are added hourly.
- - Fast and reliable customer support.
Similar Essays
-
Impact Of Online Grocery Sales To The Retail Sector
Impact Of Online Grocery Sales To The Retail Sector. 1. Introduction Grocery shopping
has been regarded as stressful and as a chore (Aylott and Mitchell, 1998). ... -
Research Proposal
... com is one of the largest online grocery shopping services ... well placed to benefit
from growing online spending ... market would likely adversely impact the group's ... -
Use Of E-Commerce In The Online Retail Insdustry
... sales in general, and for online sales of grocery ... 2006): The return of online grocery
shopping: a ... PricewaterhouseCoopers, (2002): E-Commerce Impact Study for ... -
Uk Retail
... They have had a significant impact on other markets ... Internet takes a tiny share of
grocery spending ... Tesco alone generated £577 million in online sales in 2003/04 ... -
Retail Sector In Turkey: Main Turkish Players
... There are almost 130,000 of these grocery stores and they ... Migros and Sok with the
impact of synergism ... is working for Alo-Gima and online ordering applications ...
Frat Files
Members
Information
