Reflective Report
1. OVERVIEW
The report puts across a non-bias personal reflective contribution to an event planned and delivered by Event Management students from Greenwich University. It sets out the rationale behind the event in an introduction and briefly discusses the roles of group members in the focus.
Through out the focus, the report reflects on incidents leading up to the delivery of the event, and through a critical discussion, points out possible improvements. The discussion refers to aspects of communication, marketing and sponsorship; which have been taken as lessons prior to going into the event industry. There are references to literature and venue site visits which cement theories behind event management in relation to the event.
2. INTRODUCTION
In October 2007 a group of 6 students was put together to plan, organise and deliver a public event, as part of assessing the module “Delivery and Productions of Events” (BUSI-1136). In December 2007, the group welcomed 2......
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Approximate Word Count: 3667
Approximate Pages: 15 (250 words per double-spaced page)
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