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For this project I have been instructed to come up with a marketing
strategy for an existing company/product I have chosen to do Nokia
communications, particularly the mobile phone sector of Nokia's
business. To do this properly I will need to:

* Appropriately identify, collect and use primary and secondary data
that is relevant to the marketing strategy of Nokia.

* Produce a clear analysis of the external influences affecting the
development of a marketing strategy.

* Complete a realistic rationale for the development of a coherent
marketing mix for Nokia communications.

* Show a full understanding of a marketing strategy for Nokia with a
clear understanding of marketing principles.

* Produce a full, well-balanced marketing strategy that reflects
appropriate use of marketing models and tools.

Introducing the product
-----------------------

Nokia is a communications based company, which focuses on mobile
telephone technology. When......

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Approximate Word Count: 10965
Approximate Pages: 44 (250 words per double-spaced page)

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