Digital Euro Music
Digital Euro Music
1. The information in the table that would be most useful to me if I was targeting European countries for MP3 player sells would be the VAT for CDs. The countries with the highest taxes on CDs would be the countries that are more willing to buy MP3 players. Let’s take France for instance; its population is 58.6 million. The VAT on CDs is 21%, but for books the tax is only 6%. This is a very large population with a lot of unhappy music lovers that have to pay high taxes for CDs. I believe France would definitely be a country to target. Germany is another large country with a population of 81.7 million with a 16% VAT on CDs. The highest VAT on CDs (25%) is seen in Denmark and Sweden, but their population is very small compared to the other countries (Churchill & Brown, 2007).
2. I think using an internet based questionnaire would be the best way to reach potential consumers internationally. Because most people who purchase MP3 players and download music......
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